Online Marketing Executive (LG11765)

Vacature online marketing:
Job Purpose:Planning and ownership of the development and implementation of defined online marketing tools in EMEA, maintainance of On-Line tools and support for the Product Information Management [PIM] system.Principle Responsibilities and Accountabilities:Supports the planning activities EMEA’s roadmap of on-line marketing tools.Responsible for the timely project planning and delivery of defined on-line marketing projects within assigned budgets.Responsible for ensuring timely and accurate reporting as required by the business. This will include, but is not limited to, reporting on project status in terms of deliverables, timing and budget.Work closely with the Marketing teams to ensure alignment to the overall Marketing strategy and approach.Build strong cross functional working relationships across specific/relevant business platforms in particular Vertical Marketing, Sales [Channel and Vertical], Product Management, Channel and other support roles to obtain commitment and contribution.Benchmarking web-site and on-line tools.Be a point of contact for global outbound marketing to share best practices and project status updates.Coordinates internal communication planning and implementation of on-line projects.Supports the development and implementation of on-line initiatives.Responsible for web site statistics and reporting – Google Analytics.Administration and/or Maintenance of On-Line marketing tools e.g., Databases and Interfaces for Online.Applications, Picturepark and Taxonomy, support for Catalogue and PIM System.Support CMS and Ticket Management from website requests.
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