Vacature online marketing:
The role will be to develop and implement a merchandising strategy to meet and maximize sales and operations, as well as effectively trading the site. The key responsibilities will be: Develop site merchandising strategy Sales and stock management Analyse and interpret site performance Manage the products onsite Manage online promotional activity Coach and mentor team Site Merchandising / Trading Actively trade the website, reviewing current sales performance and reacting accordingly Work with marketing and CRM to formulate an online trading calendar Work with content team to optimise products (homepage, landing pages, category pages, cross sell) to ensure sales opportunities are maximized Input on merchandising of host sites (eg Hause of Fraser, V&D) as required Site Performance and Reporting Product, budget, stock and sales reporting and analysis in line with commercial targets Make recommendations based on analysis (Google Analytics) for site improvements Monitor performance of online marketing channels (email, PPC etc) Sales /Stock Management Work with buyers on product selection, range planning and online launch scheduling Forecast sales and returns Manage development and supply of any website exclusive product Online Promotional Activity Communicate any promotional activity to the DC to enable accurate resourcing Find solutions to deal with fragmented stock Evaluate stock, sales and profit implications of promotions
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